The communication process does not include areas such as body language and style.（)

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发布时间：2022-07-31

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第1题

Assistant To Public Relations Manager Business Press is the world's most respected publish

Assistant To Public Relations Manager

Business Press is the world's most respected publisher of business news. PR and publicity play (29) essential part in ensuring our continued (30) and this is an outstanding opportunity that (31) also be the start of a career (32) Public Relations.

(33) directly to our PR Manager, you will run her office and learn quickly to do just about everything. Filing documents, taking calls (34) journalists and answering their questions are all included in (35) You will also help to organise events and visits, prepare reports (36) month and generally help to run an efficient press office.

The perfect candidate will have a (37) standard of education, strong communication skills and an excellent telephone (38) Professional secretarial qualifications are an advantage. A minimum of two years' experience, (39) should be within a busy office, is essential. You will be confident, have a smart professional appearance and be in a hurry to (40) things done'.

(29)

A．an

B．each

C．the

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第2题

The rise of multinational corporations, global marketing, new communications technologies,

and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.

Surprisingly, since modem PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world's top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U. S. companies. It may not belong before London replaces New York as the capital of PR.

Why is America lagging behind in the global PR race？ Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall's U. S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.

Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the would so interdependent that there is no longer any such thing as foreign.

According to the passage, U. S. leadership in public relations is being threatened because of ______.

A．shrinking cultural differences and new communication technologies

B．increased efforts of other countries in public relations

C．an unparalleled increase in the number of public relations companies

D．the decreasing number of multinational corporations technologies

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第3题

There are two kinds of cross-cultural communication: unilateral communication and ( ) .

A.successful communication

B.verbal communication

C.bilateral communication

D.unsuccessful communication