Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them. Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product. The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit. The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that."A buyer will get something for nothing "in Paragraph 2 most probably means that（）.

第1题

Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them.

Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

"A buyer will get something for nothing "in Paragraph 2 most probably means that a buyer will get more but pay less.（）

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第2题

Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them.

Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

"A buyer will get something for nothing "in Paragraph 2 most probably means that a buyer will get more than what he pays for.（）

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第3题

Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them.

Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

"A buyer will get something for nothing "in Paragraph 2 most probably means that a buyer will get something useful free of charge.（）

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第4题

Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them.

Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

"A buyer will get something for nothing "in Paragraph 2 most probably means that（）.

A.a buyer will not get what he pays for

B.a buyer will get more than what he pays for

C.a buyer will get something useful free of charge

D.a buyer will get more but pay less

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第5题

Packaging is a very important form. of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products -- or to ask their parents to buy for them.

Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

The size of a package also motivates a buyer. Maybe the package has "Economy Size" or" Family Size" printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

"A buyer will get something for nothing "in Paragraph 2 most probably means that a buyer will not get what he pays for.（）

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第6题

It is advisable to pack sharp items individually.Use hard or very thick cushioning materials and packaging for their packaging.（)

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第7题

It is said that the public and Congressional concern about deceptive （欺骗性的) packaging

It is said that the public and Congressional concern about deceptive (欺骗性的) packaging rumpus (喧嚣)started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.

The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drugstore (杂货店) and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly again st changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.

When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $1 to $ 2.50 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for anything but stuffing the garbage can.

What started the public and Congressional concern about deceptive packaging rumpus？

A．Consumers' complaints about the changes in package size.

B．Expensive packaging for poor quality products.

C．A senator’s discovery of the tricks in packaging.

D．The rise in the unit price for many products.

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第8题

Packaging It is said that the public and Congressional concern about deceptive packaging r

Packaging

It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were be- coming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store - bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.

The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4 - ounce, 8 - ounce, one - pound, and two - pound quantities of breakfast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by end- less changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.

When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 250 dollars by changing to a fancy jar, or that he had made a 5 - ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars, and other, containers, most of which can' t be used for anything but stuffing the garbage can.

Consumers are concerned about the changes in the package size. mainly because ______.

A．this entails an increase in the cost of packaging

B．they have to pay for the cost of changing package sizes

C．the unit price for a product often rises as a result

D．they hate to see any changes in things they are familiar with

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第9题

It is said that the public and Congressional concern about deceptive packaging rumpus star

ted because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated hex that pictured, in a single slice, almost as many cherries as there were in the whole pie.

The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, hags, and tins that will contain even 4-ounce, 8 ounce, one-pound, two-pound quantities of break fast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by end less changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.

When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from $ 1 to $2.50 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very ex pensive luxury, h evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can't be used for anything but stuffing the garbage can.

What started the public and Congressional concern about deceptive packaging rumpus'？

A．Consumers' complaints about the changes in package size.

B．Expensive packaging for poor quality products.

C．A senator's discovery of the tricks in packaging.

D．The rise in the unit price for many products.

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第10题

McDonald's, Greggs, KFC and Subway are today named as the most littered brands in England

as Keep Britain Tidy called on fast-food companies to do more to tackle customers who drop their wrappers and drinks cartons(盒子) in the streets.

Phil Barton, chief executive of Keep Britain Tidy, 【C1】______ its new Dirty Pig campaign, said it was the first time it had investigated which 【C2】______ made up "littered England" and the same names appeared again and again. "We 【C3】______ litterers for dropping this fast food litter 【C4】______ the first place but also believe the results have pertinent (相关的) messages for the fast food 【C5】______ McDonald's, Greggs, KFC and Subway need to do more to 【C6】______ littering by their customers".

He recognised efforts made by McDonald's, 【C7】______ placing litter bins and increasing litter patrols, but its litter remained "all too prevalent". All fast food chains should reduce 【C8】______ packaging, he added. Companies could also, reduce prices 【C9】______ those who stayed to eat food on their premises, offer money-off vouchers(代金券) or other 【C10】______ for those who returned packaging and put more bins at 【C11】______ points in local streets, not just outside their premises. A 【C12】______ for McDonald's said: "We do our best. Obviously we ask all our customers to dispose of litter responsibly", Trials of more extensive, all-day litter patrols were 【C13】______ in Manchester and Birmingham. KFC said it took its 【C14】______ for litter management "very seriously", and would introduce a programme to reduce packaging 【C15】______ many products. Subway said that it worked hard to 【C16】______ the impact of litter on communities, 【C17】______ it was "still down to the 【C18】______ customer to dispose of their litter responsibly". Greggs said it recognised the "continuing challenge for us all", 【C19】______ having already taken measures to help 【C20】______ the issue.

【C1】

A．elevating

B．launching

C．convening

D．projecting

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第11题

McDonald's, Greggs, KFC and Subway are today named as the most littered brands in Engl

and as Keep Britain Tidy called on fast-food companies to do more to tackle customers who drop their wrappers and drinks cartons(盒子) in the streets.

Phil Barton, chief executive of Keep Britain Tidy, 【62】______ its new Dirty Pig campaign, said it was the first time it had investigated which 【63】______ made up "littered England" and the same names appeared again and again. "We 【64】______ litterers for dropping this fast food litter 【65】______ the first place but also believe the results have pertinent (相关的) messages for the fast food 【66】______ McDonald's, Greggs, KFC and Subway need to do more to 【67】______ littering by their customers".

He recognised efforts made by McDonald's, 【68】______ placing litter bins and increasing litter patrols, but its litter remained "all too prevalent". All fast food chains should reduce 【69】______ packaging, he added. Companies could also, reduce prices 【70】______ those who stayed to eat food on their premises, offer money-off vouchers(代金券) or other 【71】______ for those who returned packaging and put more bins at 【72】______ points in local streets, not just outside their premises. A 【73】______ for McDonald's said: "We do our best. Obviously we ask all our customers to dispose of litter responsibly", Trials of more extensive, all-day litter patrols were 【74】______ in Manchester and Birmingham. KFC said it took its 【75】______ for litter management "very seriously", and would introduce a programme to reduce packaging 【76】______ many products. Subway said that it worked hard to 【77】______ the impact of litter on communities, 【78】______ it was "still down to the 【79】______ customer to dispose of their litter responsibly". Greggs said it recognised the "continuing challenge for us all", 【80】______ having already taken measures to help 【81】______ the issue.

62.

A.elevating

B.launching

C.convening

D.projecting

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