Guidelines for food labelling are made with good intentions, but they end up leaving consu

mers baffled by ambiguous marketing rather than giving them the facts. Eating【B1】______has never been especially easy, but【B2】______the rules were straightforward: cut down on fat, get most calories from carbs and eat five portions of fruit and vegetables a day. In recent years, though, those simple rules have become more【B3】______Saturated fat, for example, may not be as【B4】______as we once thought. Avoiding it may drive us to【B5】______eat more sugar. Amid the【B6】______there was always the five-a-day rule to【B7】______back on. But even that is now being sliced, diced and mashed. A long and deliberate process of " de-bittering" has made fruit and veg tastier, but stripped them【B8】______some of their most valuable【B9】______They are still a healthy option, but may be less so than we have been led to believe. It is easy, but【B10】______, to blame the food industry. Growers and retailers are only【B11】______to consumer demand. But how many consumers have heard of de-bittering？ Can you demand something you dont know about？ The real【B12】______is a lack of reliable information,【B13】______by well-meaning but counterproductive rules on food labelling. This problem is exposed【B14】______what happens when the industry【B15】______a variety such as Beneforte broccoli, bred to be high in a nutrient with proven anticancer【B16】______But when retailers want to【B17】______this fact, they find their hands are tied.【B18】______giving evidence-based information, they have to use science-lite slogans such as "Naturally high in the plant nutrients, glucosinolates, with an exquisite sweet flavour. " That is the worst of all worlds,【B19】______healthfulness with sweetness—the opposite of what is going on in other fruit and veg. Food labelling rules are guided by the belief that consumers are incapable of understanding nuanced【B20】______information. That is patronising and past its sell-by date.

【B1】

A．healthily

B．hastily

C．heartily

D．heavily