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[主观题]

Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been responsible, but basically it is the result of too many companies chasing the microcomputer market which is no longer expanding as fast as it once was.

Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period. Our market share in wholesales has dropped from 21% to only 10%. The lack of a good local distributor in Asia has meant that our sales of the Obec series have collapsed despite the huge jump in the microcomputer market there during the past year. Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should come back strongly.

Retail sales in general have been a problem. There has been a tendency for the big high street stores to concentrate on high volume turnover of a few fairly well-known makers. When they stopped promotion of the Obec 1500, sales slumped by 50%. We are negotiating a fresh marketing deal for the new Obec 1600. Once this is settled we expect a gradual rise in sales, which will be followed by a big TV advertising campaign at the appropriate time. What we are facing now is that we have not been able to push the Obec 1500 as much as we would have liked because of insufficient advertising.

Most of our advertising budget went on the promotion of the Obec Extra before last Christmas. Unfortunately we have failed consistently to find the proper marketing strategy for the Extra, which has not been sold to either the leisure or the business market.

The serious business market has performed worse than any other in the period under review. The main factor was the introduction of the new Legend 586 Plus, when sales reduced over a period of several months. With this background it is natural that sales of the Obec 1000 and 2000 have gone into a slide. They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later.

What purpose does this passage possibly serve?

A.A company introduction to its employees.

B.A market analysis for a specific industry to inform. a client.

C.An annual report of a company to direct its future decision.

D.A marketing strategy proposal for discussion.

答案

C
解析:主旨题,文章谈到了一个公司的批发、零售方面的成绩,以及各种产品的销售状况,而且在叙述中还夹杂了关于销售业绩滑坡的原因,以及与竞争对手相比较存在的差距,从这些方面来看,本文像一份公司的业务年报

更多“Section BDirections: There are 2 passages in this section. Each passage is followed by som”相关的问题

第1题

Section BDirections: This section is to test your ability to understand short conversation
Section B Directions: This section is to test your ability to understand short conversations. There are 2
Section BDirections: This section is to test your ability to understand short conversation

Section B Directions: This section is to test your ability to understand short conversations. There are 2

A.A performance

B.A pop group.

C.The name of a theater.

D.The name of a dancer.

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第2题

Section BDirections: There are 10 incomplete statements here. You should fill in each blan

Section B

Directions: There are 10 incomplete statements here. You should fill in each bland with the proper form. of the word given in the brackets.

I've heard that the musical group will set off for Hong Kong to give a three-day (perform) ________.

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第3题

Section BDirections: In this section, there are 10 incomplete sentences. For each sentence

Section B

Directions: In this section, there are 10 incomplete sentences. For each sentence there are 4 choices marked A, B, C and D. Choose the one that best completes the sentence. Then mark the corresponding letter with a single bar across the square brackets on your rnachine-scoring ANSWER SHEET.

He ______ all his unfinished manuscripts to his colleagues in the laboratory before he went to France.

A.transferred

B.translated

C.transmitted

D.transacted

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第4题

Section BDirections: This section is to test your ability to understand short dialogues. T

Section B

Directions: This section is to test your ability to understand short dialogues. There are 5 recorded dialogues in it. After each dialogue, there is a recorded question. The dialogues and questions will be spoken two times. When you hear a question, you should decide on the correct answer from the 4 choices marked A, B, C and D.

(6)

A.In France.

B.In the U.S.A.

C.In Japan.

D.In China.

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第5题

Section BDirections: In this section, you will hear 3 short passages. At the end of each p

Section B

Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.

听力原文: In 1946 there was a program in the Rio Grande valley to substitute the hybrid com, which is produced by mixing several types of corn, for the native corn. The native corn was of poor nutritional quality and gave a poor quantity of grain, while the hybrid corn was of excellent quality and gave about three times as large a crop as the native variety. In the first year, half of the 84 farmers in the village planted the hybrid corn and doubled the corn production. Three years later, however, only three farmers planted the hybrid corn. The others were planting the traditional variety. At the beginning of the project, the program leader studied the pattern of the natural relations of plants, animals, and people to each other and to their surroundings of the area and showed films demonstrating the superiority of the new corn. The farmers agreed that the hybrid com had great advantages. The size of the corn confirmed these advantages. Why did they stop planting it? They complained that it wasn't good for cooking and they didn't like the flavor.

(27)

A.Replacing the native corn with the hybrid corn.

B.Replacing the hybrid corn with the native corn.

C.Replacing the new type of corn with the traditional corn.

D.Replacing the traditional corn with the native corn.

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第6题

Section BDirections: In this section, you will hear 3 short passages. At the end of each p

Section B

Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.

听力原文: Do you have a tough math test coming up? Then listen to some classical piano music just before the test. You might come up with a higher score. Researchers at a university in California conducted an experiment. They asked a group of college students to listen to some piano music by a famous 18th century composer before taking a math test. They were surprised to find that the students' scores jumped 8 to 9 points. The music seems to excite nerve activities in the brain; similar to the activity that occurs when a person is figuring out a math problem. However, the scientists warn before you get too excited about applying this method to your math test, you should remember that brain exciting effects last only 10 or 15 minutes. Would rock music work as well as the piano music did? No, the scientists say. In fact, the less complex music might even interfere with the brain's reasoning ability.

(27)

A.The difference between classical music and rock music.

B.Why classical music is popular with math students.

C.The effects of music on the results of math tests.

D.How to improve your reasoning ability.

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第7题

Section BDirections: In this section, you will hear 3 short passages. At the end of each p

Section B

Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.

听力原文: Do you know how to advertise for a bank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit money and cash a check. But it's much more than these. And we have to tell people this in our advertisement.

There are several things to think about for a bank advertisement. (26)The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.

The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That's another question. What about leather diaries, for example?

Banks are very competitive. We have to think of something new to offer our customers. That's the third problem. Ours is one of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. (27)To attract more customers to our bank, it is essential that we have something that no other bank offers.

(27)

A.Business executives, housewives and college students.

B.Parents planning for their children's education.

C.Adults with or without full employment, students, housewives, and retired people.

D.Best customers only.

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第8题

Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Children's museums in America are delivering a report card to be envied.

Since 1990, estimated I00 youth museums have opened, with at least 80 more in the planning phase. There are now 215 such institutions in the United States focusing on a variety of themes and subjects, although many are mainly designed for science popularization.

"Children's museums are the fastest-growing cultural institutions in the world," says Janet Rice Elman, executive director of the Association of Youth Museums in the US. "That trend will continue as we see more communities wanting to start up children's museums to enrich civic (公民的) and family life."

With the availability of these new facilities, attendance has sky-rocketed, in 1991, 8 million people visited US children's museums; last year, 33 million people went through their doors.

This cheerful picture is part of a comprehensive look at children's museums released last week by the association during its annual conference in St. Louis.

The growth can be traced to the nation's rising number of children, the push to foster learning from a variety of approaches, and the increasing popularity of museums in general.

Children's museums are a favorite destination for groups of school children on school-organized "field trips". During these days outside the classroom, students have the chance to learn about a range of topics in a fun, hands-on way.

Students visiting a children's museum can see exhibits on anything from natural history to anatomy (解剖学) to astronomy (天文学). The museums focus on interactive learning, with games and demonstrations designed to help kids learn without realizing they're doing so.

The museums are also a popular destination for families, allowing parents to become more involved in their kids' education and give parents and children a chance to have fun together.

How many children's museums have been set up in America in the past 15 years?

A.About 100.

B.Less than 80.

C.Over 180.

D.Altogether 215.

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第9题

Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Today I've returned to Chicago to discuss another issue relating to our security, and that's the need for us to improve the health security of American citizens.

And for the sake of health care for all Americans, we must reform. the medical liability system. For years, leaders of both political parties have talked about these reforms. Now is the time to get the job done.

We have just had a discussion with fellow citizens--some doctors and other professionals on medical care. I want to thank them for joining me today and sharing their stories and their concerns about the future of health care in our country.

One thing is for certain about health care in our country, that is, we've got the best health care system in the world, and we need to keep it that way. We've got great doctors in America. We're really good at research. We're developing technologies and medicines which are extending lives not only in our country, but also across the world.

To make sure we've got a good health care system today and tomorrow, we've got to make sure that no policy of the federal government will undermine (损坏) the system of private care in America. As folks who deliver that care, you know that we've got challenges in our system. We must address the challenges while not undermining the strengths of American medicine.

We have got a problem in America that we must deal with. Medical liability is not only a local problem, but a national issue that requires a national solution.

There are challenges in the health care system. We understand that in Washington. And we can answer those challenges with practical, sensible, compassionate (有同情心的) reforms. That is the charge before us, and that is the charge we must keep on behalf of the American people.

What is the problem being talked about for years in America?

A.Leaders of political parties.

B.Reforms of social security.

C.Security of American citizens.

D.Improvement of the health security.

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第10题

Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Researchers used to believe that a sense of real caring about others came as people grow into adulthood. But now studies are finding that children can show signs of empathy and concern from a very early age.

According to a study by psychologists E. Gil Clary, Ph.D. and Jude Miller, Ph.D., there are two kinds of parental role modelling that help teach children to be caring: kindness to others, and kindness to the child. In other words, actions speak louder than words. If you are consistently caring and compassionate, it's mom likely that your children will be too. Children watch their parents and other adults for clues on how to behave. Keep in mind that if you say one thing and do another, your children will pay a lot more attention to what you do. The old warning "Do as I say, not as I do" simply does not work particularly when it comes to teaching about being caring.

Not everyone has time to devote to volunteer work or money to donate to causes, but there are small acts of care that can be part of your family's life. These acts don't have to be grandiose. Doing a favour for a neighbour, taking a stray animal to a shelter, giving money and a kind word to a homeless person, helping out when a group of teenagers are cruelly teasing a classmate; there are all kinds of small acts of compassion that your children can watch you do, and even take part in themselves.

Try to surround your children with other people who are kind and caring, so that they have several role models. Another thing you can do is try to find organized ways for your children to get involved. Let them know about places in the community where they can volunteer, and encourage them to join. Many volunteer organizations and churches have special programmes for young people and even for children.

In this passage, the sentence "actions speak louder than words" means ______.

A.what you do is more important than what you say

B.what you say is more important than what you do

C.what you say influences your children more than what you do

D.what you do influences your children more than what you say

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第11题

Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

Children who watch violent television shows are at an increased risk of aggression and violent behavior. as they become young adults. That's based on a fifteen-year study published in the current issue of the research journal Developmental Psychology.

Back in the late 1970's when this study began, among the top rated shows were 'Chafiie's Angels' and 'The Six Million Dollar Man'. These were the TV shows that many of the 557 children in Raul Huseman's study were watching when they were six to ten years old. By today's standards these shows may not seem that violent, but there was a significant amount of on-screen physical violence in them. Huseman, from the University of Michigan, analyzed the types and amounts of violence in these shows and also collected other information on the kids about their home life, their friends, their school life, and importantly their levels of aggressive behavior, tike who was getting into fights, who was pushing and shoving (猛推) others, who was stealing things.

Now fast-forward 15 years: Raul Huseman was able to track down over 80% of the boys and girls from the original study. He re-interviewed them, now in their mid-twenties, and talked to their spouses (配偶) and close friends and checked their criminal records. "We found that those children back then, when they were 6, 7, 8 or 8, 9, 10, who had been watching more media violence had grown up to be more aggressive young adults as compared to the young adults who had been just as aggressive in childhood but had not watched as much violent television."

"Most at-risk children are children who watch a steady diet of violent television shows, identify with the aggressors, who sometimes the heroes and the lead-characters in those shows, and who perceive the violence as being realistic and a model for how to act in real life."

The conclusion of the fifteen-year study is that ______.

A.children born in the 1970s would display more violent behavior. than other children

B.children who like to push and shove others when fighting would develop violent behavior. quickly

C.young adults are the group of people who are most influenced by violent TV

D.young people who watched violent TV shows in childhood tend to become aggressive

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